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Launched in 2004, Tory Burch has gone from a tiny operation out of an Upper East Side apartment to a wildly successful contemporary line, which boasts freestanding boutiques and a booming wholesale business. With the help of now-ex-husband Chris Burch, a shrewd New York venture capitalist who remains co-chairman of the company, not to mention Oprah, who gave her a good-as-gold on-air endorsement in April 2005, Burch has turned what easily could have been dismissed as a socialite vanity project into a viable fashion label. The collection, based on Burch's own easy-chic style-bold prints, caftans, sequined cardigans, and a few more fashion-y evening items-also includes children's swimwear, jewelry, handbags, and shoes.