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Named after the English "rag and bone" man who collects unwanted items, Brit transplants Marcus Wainwright and David Neville formed their label in 2002 in New York because they couldn't seem to find a decent pair of jeans. Both neophytes in the fashion world, they (with former partner Nate Bogle) taught themselves the craft while visiting the now-closed Kentucky Apparel in Kentucky-the factory that produced their first jeans line. Rag & bone's menswear launched on the runways first and the women's a few seasons later. Today, with Wainwright as the designer and Neville handling the business end of things, the brand has grown to include children's clothes, accessories, and shoes in its own West Village stand-alone shop, not to mention a 2007 CFDA Swarovski Award for Menswear. American workmanship and a British youth aesthetic help fuel this burgeoning lifestyle brand.