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Louis Vuitton

Louis Vuitton

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One of the oldest names in the business, Louis Vuitton got his start as a layetier (packer) to Napolean III's wife, Empress Eugenie. After years of studying the foundation of voyage-friendly baggage, Vuitton decided to deconstruct the model and build his own, originally designing airtight canvas trunks with flat bottoms-as opposed to the time's rounded styles-for stacking and easy storage. He opened his first store in Paris in 1854, hawking finely made trunks, hat boxes, and other luxury luggage for the well-traveled set. By 1888, he had his trademark signature brown and tan checked pattern-a literal demarcation of authenticity turned motif. Vuitton died five years later, passing his growing empire to his son, George Vuitton-who introduced the iconic monogrammed canvas we know today, and patented the graphic by 1914. His son Gaston-Louis Vuitton took over the company in 1936, furthering the business into an international brand-introducing purses and wallets, which by 1959 expanded into an iconic collective of women's bags-the Speedy, the Steamer, the Pochette. The seventies found the brand expanding into the Asian market, with new stores in Japan, China, and South Korea. The com... read more

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