Habitual

L.A. cult denim brand Habitual was founded by husband-and-wif­e team Michael and Nicole Colovos, now the head designers for Helmut Lang. Michael, a freelance designer, and Nicole, a former market editor for Harper's Bazaar, launched the label in 2001. Fans flocked for the flattering fit and design details like the Maltese cross on the back pockets. Every piece of Habitual denim is hand-finished, with months spent perfecting the right wash. Each season, a new mantra is sewn into the waistbands and jacket and pocket linings. In the fall of 2005, the duo expanded the label into leather and accessories, and they resigned in 2006 to head up Helmut Lang.