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Fendi
Originally a furrier and leather-goods company, Fendi is globally known for unabashed extravagance. Started by Edoardo and Adele Fendi in 1925, the business was handed down to their five daughters until Karl Lagerfeld came aboard to share designing duties in 1965. He launched the house's ready-to-wear lines in 1977, creating glamorous womenswear and classically tailored menswear. Still perhaps best known for its logo-laden accessories (thanks in part to Carrie Bradshaw), Fendi consistently produces some of the world's most coveted "it-bags," including the "baguette" (designed by Silvia Venturini Fendi) which debuted in the nineties and remains a hot commodity. The double-F logo was created by Lagerfeld in the sixties, and shaved into Kanye West's hair several decades later. In the fall of 2007, Lagerfeld staged a fashion show atop the Great Wall of China-at a cost of $10 million.
