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In just three years, Elie Tahari, an Israeli immigrant who moved to New York in 1971, worked his way up from electrician in the Garment District to head of his own womenswear line. In 1974, he was one of the first to open a boutique on Madison Avenue. But times have changed the company: The New York flagship is now located in Soho, and the Studio 54-inspired garb has become tailored, modern, and upscale office-friendly. The line has also expanded into menswear and accessories. Tahari's wife, Rory, plays an integral role as vice-chairman and creative director, and much of the company's recent publicity, including a placement in Vogue and ad campaigns by Terry Richardson, can be credited to her. The couple plans to expand the collection in the next two years from a $500 million-a-year company to a $1 billion-a-year brand.