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Marc Ecko parlayed his graffiti art into a business while still in college, designing handmade T-shirts that landed on the backs of icons like Spike Lee and Chuck D. Attention to Ecko Unlimited became more widespread in 1993, when the initial line of six popular T-shirt designs appeared on Good Morning America. The company soon expanded into the hip-hop, extreme-sport, and designer-fashion markets and also began producing footwear, leather goods, gloves, outerwear, underwear, bags, and a women's collection. Ecko launched his line of sophisticated urban menswear, Marc Ecko Cut & Sew, in 2004, which is distinguished by its knitwear, attentive tailoring, and dressier fabrics.