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Johnson snagged a spot on the fashion map in the sixties and seventies for helming culty brands and heading up chic boutiques. She started her eponymous line in 1978 with ex-model Chantal Bacon. The two opened a boutique in Soho and sold Johnson's dancewear-inspired creations, tapping into a punk-cum-Warholian aesthetic. Decades later, she's still producing frilly retro dresses and kooky-sexy separates. While countless brands describe themselves as "flirty" or "sassy," Betsey exemplifies both. The CFDA award-winner has licensed her name to watches, lingerie, and a Samsung cell phone, all of which can be found in more than 50 colorful, joie de vivre-filled boutiques.