Armani's couture line, developed in 2005, is just what the red carpet ordered. Gowns are ultraluxurious but easy on the frills, exemplifying the understated chic that's made him a fashion icon. Prive front rows are star-studded affairs, and his runways forecast next season's gala and award-show wear. Cate Blanchett and Penelope Cruz are among the A-list devotees, and Katie Holmes picked a Prive for her much-publicized nuptials. It's glamour with a capital G.