ADAM

A former PR rep for Polo Ralph Lauren and creative director for Oscar de la Renta, Adam Lippes launched his line of pima-cotton tees and underwear at Saks Fifth Avenue in 2004. The label earned a following for its silky loungewear, and he expanded his scope to create a full sportswear line in 2006. Originally called Adam+Eve, the label's name was shortened in 2007 to ADAM when it was discovered that many shoppers were accidentally logging on to the Website of Adam & Eve, a prominent sex-toy shop. The ready-to-wear line emphasizes easy pieces like knit tops, wide-leg trousers, slouchy shirts, and breezy dresses for women and simple jackets, stretch denim, and button-downs for men. The brand is sold in more than 200 stores worldwide.